March 14, 2016

Customer Behavior Models

Using complex customer behavior models, Capyard identifies best lifecycle state for each customer and puts them into micro-segments with most homogenous groups. This segmentation is done based on different parameters like Purchase Value, Recency, Frequency of Purchase, Risk Profile, Product Preference and Demographic variables like Gender, Age, Location etc.

Our analytics platform does dynamic segmentation and micro segmentation taking into account incremental activity by each customer. It tracks customer lifecycle journey to enable marketers to laser focus their sales and marketing actions to smallest set of like- minded customers hence enhancing return on marketing investment (ROI). Capyard’s algorithm is capable to execute behavioural models at any scale of customer base meeting the scalability requirements of growing businesses.