Customer Analytics – Our software analyses and tracks customers throughout their journey in your business and applies data science methodologies to provide actionable insights for sales and marketing. These unseen customer analytics allows the unfathomed aspects of customer behaviour and responses to earlier communications.
This features enables you to segment your entire customer base into smaller groups called micro segments and further provide deeper visibility into each micro segments based on values of different variables. It also tracks customers movement between different segments over time which helps to understand their behaviour and accordingly alter sales and marketing strategies and actions. It helps business to increase customer retention, value maximization and generating additional revenue with same marketing spend. It also tracks customers who are fading away or are ‘at risk’ of dropping off to competitor providing a life time opportunity to business to entice and hold them back.