November 2, 2015

Campaign Performance

Campaign Performance module analyses  of every campaign executed through Capyard. It calculates ROI for each campaign and provides visibility to lower granularity of offers and templates. The back end processes new transactional data automatically and applies algorithms to calculate ROI on the fly.
It collects and consolidates customers response to campaigns which aids to calculate ROI. The A/B testing feature of Capyard campaigns allows to measure performance of control and target groups and helps marketers optimize on marketing budget and plan their campaigns better.
Over a period of time it applies machine learning aspects to track which campaigns and offers works best for a particular customer segments and can come up with ‘next best campaign’ recommendation for each customer segment.