Demographic Segmentation – Why and How !!

What is demographics ? When we say demographics for the customer base, we mean certain characteristics like age, marital status, number of children, education background, geographic area etc, to name a few, for each of the existing or prospective customers. Why should we look at demographics of our customers? Demographic segmentation gives businesses a head[…]

Customer Lifecycle Marketing

When we started this journey in last year, armed with deep expertise in data analytics and experience in Financial Services sector we did not expect such interesting insights on the road. We had a good idea on why ‘customer analytics’  and on our way we discovered ‘what customer analytics’ is required the most by the[…]