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Demographic Segmentation – Why and How !!

What is demographics ? When we say demographics for the customer base, we mean certain characteristics like age, marital status, number of children, education background, geographic area etc, to name a few, for each of the existing or prospective customers. Why should we look at demographics of our customers? Demographic segmentation gives businesses a head Read more about Demographic Segmentation – Why and How !![…]

How to use Purchase and Demographic variables in Customer Lifecycle Marketing?

As promised, we are back to Customer Lifecycle Marketing and this time we will take a step further to share some examples of important Purchase and Demographic variables we found during our discussions. We took step further to integrate these valuable dimensions with customer lifecycle marketing and implemented for our customers. Here we share some Read more about How to use Purchase and Demographic variables in Customer Lifecycle Marketing?[…]