Advertisements

Demographic Segmentation – Why and How !!

What is demographics ? When we say demographics for the customer base, we mean certain characteristics like age, marital status, number of children, education background, geographic area etc, to name a few, for each of the existing or prospective customers. Why should we look at demographics of our customers? Demographic segmentation gives businesses a head Read more about Demographic Segmentation – Why and How !![…]

Advertisements